California CLHF Marketing Services Agreement

California CLHF Marketing Services Agreement
 
Don't Let Your Marketing Company Become Your Compliance Liability.
Marketing is essential to building census and growing a California Congregate Living Health Facility (CLHF)—but the company representing your facility must understand the boundaries of healthcare marketing.
 
Who owns the leads? What can the marketer promise a prospective patient? Who approves advertising? Can a marketer speak with hospital discharge planners and case managers? How is the company paid? Who owns your website, social media accounts and digital assets? What happens to your passwords and leads when the relationship ends? How is confidential patient information protected?
 
If your marketing agreement doesn't answer these questions, your facility may be taking on unnecessary risk.
The California CLHF Marketing Services Agreement from Elite Accreditation Consultants is a comprehensive, healthcare-specific agreement designed for Congregate Living Health Facilities contracting with independent marketing companies, business-development organizations and community outreach professionals.
 
More Than a Basic Marketing Contract
Generic marketing agreements weren't written for healthcare facilities.
This comprehensive agreement establishes clear expectations for the marketer while protecting the CLHF's brand, confidential information, patient relationships, digital assets and regulatory interests.
It addresses both the business side of marketing and the special compliance concerns that arise when marketing healthcare services.
What's Included?
The agreement contains extensive provisions covering:
Marketing & Business Development — Defines approved marketing activities, hospital outreach, physician outreach, case-manager and discharge-planner relationships, community outreach, digital marketing, SEO, social media, advertising and lead generation.
Healthcare Marketing Boundaries — Clearly separates marketing activities from clinical decision-making and prohibits marketers from independently determining eligibility, approving admissions or making unauthorized clinical promises.
Referral & Compensation Protections — Establishes compensation terms and compliance safeguards designed to prevent the marketing relationship from becoming an improper patient-referral or patient-brokering arrangement.
HIPAA & Confidentiality — Establishes requirements for protecting patient information, Facility information, referral-source information and other confidential data.
Marketing Material Approval — Gives the CLHF control over advertisements, brochures, websites, social media, videos, email campaigns and other public representations of the Facility.
Brand & Reputation Protection — Establishes rules governing use of the Facility's name, logo, photographs, testimonials, online identity and reputation.
Digital Asset Ownership — Addresses ownership and control of websites, domains, social-media profiles, advertising accounts, analytics, tracking numbers, passwords and other digital assets.
Performance Monitoring — Requires activity reporting and provides measurable standards for evaluating the Marketing Company's performance.
Termination Protection — Establishes what happens to Facility information, accounts, passwords, marketing materials, digital assets and branding when the marketing relationship ends.
Bonus Compliance Exhibits Included
This isn't just the agreement.
The package also includes:
✓ Marketing Scope of Services Exhibit
Define exactly what the marketing company is being hired to perform.
✓ Compensation Exhibit
Document the approved compensation structure and marketing budget.
✓ Marketing Performance Review
Evaluate whether the marketing company is actually delivering the services promised.
✓ Marketing Compliance Acknowledgement
Have individual marketing representatives acknowledge important Facility requirements and prohibited activities.
Ideal for:
California Congregate Living Health Facilities • New CLHF Applicants • Existing CLHFs • CLHF Administrators • Facility Owners • Healthcare Marketing Companies • Business Development Consultants • Community Outreach Representatives • Healthcare Compliance Consultants
Protect the Facility Before the First Patient Is Marketed.
Your marketing company becomes an extension of your Facility's public image. What its representatives say to a hospital, physician, case manager, discharge planner, patient or family can affect your reputation and potentially create compliance exposure.
Don't rely on a generic marketing contract downloaded from the internet.
Establish the relationship correctly from the beginning with an agreement developed specifically around the operational realities of a California Congregate Living Health Facility.
Protect Your Facility. Define Expectations. Market With Confidence.
California CLHF Marketing Services Agreement
Professional • Comprehensive • Customizable • Ready to Use
Developed by Elite Accreditation Consultants
Healthcare Licensing • Accreditation • Compliance Consulting
323-603-8333