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Same brand name, good or bad for business?

Updated: Jul 31, 2023





graph showing business data

In today's business world, it's more important than ever to have a unique and easily identifiable brand. But what happens when you have multiple businesses with the same name?






For one client of mine, this has been a major issue. They opened up five businesses with the same first name, and the last part of the name was unique to each business. But this has caused a lot of confusion, both for the businesses themselves and for the organizations they deal with.



For example, the Department of Health has had trouble licensing the businesses, because they can't tell them apart. And this is just one of many issues that have arisen.


So while it may seem like a good idea to have similar-named businesses, it can actually cause a lot of problems down the line. It's best to avoid this situation if at all possible.




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